Gyldendal Gymnasieportaler

Gyldendal Uddannelse offers portals and teaching materials to high school teachers, and wanted to communicate the value of their offerings rather than the product itself.

Insight: Teachers have so much pride and passion for the subjects they teach, it is their raison d’être. However,there’s so much on their plates and they are under time pressure.

Solution: “Giv din passion videre” a concept that revolves around teachers passion, and that ultimate calling, which is to share and pass on that passion, with Gyldendal being a facilitator.

The concept was extended across different channels, including social media and print, as well as tactical internal communication, collaterals, and elements that served as reminders and conversation starters.