The Organic ABC.

To inspire mothers in the Middle East and educate them about the benefits of organic dairy from Europe, The Danish Dairy Board (Mejeriforeningen) launched a 360-campaign aimed at the emerging market.

I created a concept and a visual universe that’s adaptable to various occasions and to different stakeholders products, spanning digital content and physical activities.

Moreover, I crossed a cultural and linguistic gap, with a deep understanding and extended experience in both Danish and Middle Eastern markets.